Israeli proptech startup Localize

Israeli proptech startup Localize

Israeli proptech startup Localize has shut down its U.S. operations due to market challenges in the American residential sector, including high interest rates and regulatory changes. The company, which offered consumer insights into apartment buildings and neighborhoods, faced difficulties including a dispute between its founders. Despite raising $70 million in total funding, Localize struggled to compete in the U.S. market. Its sister company, Madlan, will continue operations in Israel. The closure follows a broader downturn in the proptech industry, with companies like VTS also reducing their workforce.

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