Miki Naftali

Miki Naftali plans a $600 million, 850-unit “urban resort” in Williamsburg, Brooklyn, aiming to rival vacation destinations like the Hamptons. The five-tower development, dubbed Williamsburg Wharf, offers residents luxurious amenities, aiming to keep them in Brooklyn on weekends. Ryan Serhant will lead sales at the waterfront project, set to launch in the fall. Naftali’s unconventional pricing strategy reflects the challenge of establishing comps in the area. The project, spanning 4 acres, required years of negotiation with landowners. It will feature diverse housing options, retail spaces, and extensive amenities, including an outdoor pool and waterfront park.